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April 16, 2010

“Green” Photography – Is It Just Hype?

The truth is we can all be greener in what we do every day whether with our photography or any other activity. Even using a digital camera negatively impacts our environment and greener photography is possible. It should matter to all of us.  

 Here are some simple ways you can make a difference whether you are a professional photography company like us or an amateur shutterbug who loves taking photos:

 1)      Share electronically.Friends and clients benefit by getting photos faster and you also eliminate the need to use excessive cd’s/dvd’s, photo paper and ink.    

2)      Skip the gadgets – Be creative. Use the natural sunlight reflecting off sand and water to complement other lighting techniques. For special effects move around – get down close to the ground, up on a rock – and learn to tweak your camera’s settings. Most people use less than 10% of their camera’s capability!    

3)      Use quality equipment.  High density photo cards, portable hard drives instead of cd or dvd media, and (important in the islands) rust-proof tripods all make a difference in the long run, Quality equipment lasts a long time and that’s a very green thing.    

4)      Save electricity. Turn off computers and other equipment when not in use and work open-air when viable. In warm places like St John, do any post-production work for photos in the evening when it’s cooler so you can skip the a/c.

5)      Recycle old equipment and supplies. Use rechargeable batteries and recycle them locally if you can. Check out options:  http://www.call2recycle.org/home.php?c=1&w=1&r=Y  Do the same with ink cartridges: https://www.officemaxperks.com/RecyclingProgram.aspx 

 These suggestions just scratch the surface: Buy supplies in bulk, go paperless, recycle, re-purpose, use green suppliers – the list of what you can do to help goes on and on. Just by thinking about it once in a while, you’ll find yourself naturally being greener each time you lift the camera.

 Tropical Focus is proud to be a Certified Greener Photography company – the only one in the entire Caribbean, but we’re hoping others will join this effort soon. We still have a long way to go to reach Premier certification status, but we keep working at it every day knowing it all matters.  Sharing tips with you is one way we are doing something positive today.

 “Leave only footprints in the sand”.  That is something that we can all do to make a difference everyday on our little island. So whether you are photographing our gorgeous landscapes for your scrapbook, planning a beach wedding, or just headed to the beach with lunch and toys in hand for some fun in the sun, please keep that thought in mind. And what could be better for our grandchildren and their future than leaving only footprints in the sand?

  Until next time,

 Karin and Bob Schlesinger
Your Island Photographers

p.s. – April 22nd is Earth Day. A  full week of activities and celebrations are planned starting this weekend all over St. John, neighboring islands and all across the US. Take part and make a difference in your community. 

Filed under: General — Tags: , , , — Karin @ 9:52 pm

February 26, 2010

We Got So Mad We Turned Green

On our little island these days, we are very conscious of wasteful product packaging and its impact on our environment. All of our waste must be transferred off-island. Sadly, it took a fire in the landfill on St. Thomas on a picture-perfect day to motivate us to stop being a part of the problem ourselves. 

Bovoni Landfill Fire

We got so mad, we posted this time-lapsed photo clip: Bovoni Landfill Fire on You Tube  and committed ourselves to conscious consumption. Since then, small changes in our household habits have added up and our “dumpster drops” are now less than ¼ the size they were two years ago. 

Our company, Tropical Focus is now doing its part too. The most basic products we produce and distribute to clients are the images we take, so that’s an important focus of our environmental efforts. 

For Necessary Client Mailings: 

  •  We buy our discs, jewel cases and other materials in bulk. This eliminates excessive packaging that would be otherwise wasted and thrown out.
  •  Our own packaging process attempts to be eco-sensitive. We reuse jewel cases and other materials provided they are in excellent condition. Recycled cardboard and bubble-wrap is used instead of new during the packaging process. The tissue paper we use is bio-degradable.
  •  The pretty decorative cloth envelopes we send CD’s in for Family Portraits, Weddings, and Vow Rentals were chosen for their clean but simple design. They can be reused and repurposed by the client over and over again.
  •  We only ship via the US Post Office because they are cradle to cradle certified:
    •  The US Post Office has the largest fleet of alternative fuel vehicles and we like that too.
    •  We also use their packaging when possible because they use a manufacturing process that results in no waste. When we must use alternative packaging, we use envelopes made of recycled materials.
    •  We limit shipments to twice per week, to minimize trips to the Post Office and all the ecological waste associated with travel.

Hand-Delivery Can Be A Viable Alternative: 

  • When a client is on-island for a while and workflows permit, we hand-deliver their finished images or coordinate drop-off/pick-up of images before they leave island.
  • We do drop-offs in a way to coincide with other travel and on a 5×8 mile island that is a synch.

Our Newest Electronic Delivery: 

  • We use a DSL link with the highest speed available to residents here on-island to upload photos to a place where clients can then download directly to their own PC’s or MAC’s.
  •  This option eliminates the need for any physical packaging at all, which is a wonderful thing.
  • As a bonus to clients, it is often the fastest method possible to deliver their product. More often than not, our clients are requesting this newest option.

Nothing is perfect, but at Tropical Focus every little bit we do to keep our environment healthy is a sound business practice. Our islands are our studio and we want them to be pristine for generations of visitors to come. Thanks for doing your part too every day. 

-  Bob and Karin Schlesinger
   Your Island Photographers

Filed under: General — Tags: , , , , — Karin @ 6:48 am